Flowers South Ruislip: GDPR Privacy Policy

Introduction

This Privacy Policy describes how Flowers South Ruislip collects, uses, stores, and protects your personal information in compliance with the General Data Protection Regulation (GDPR) and applicable data protection laws. This policy applies to all customers placing orders with Flowers South Ruislip in South Ruislip and surrounding districts.

Types of Personal Data We Collect

We collect various types of data to fulfil our floral delivery and related services. The types of personal information we may collect include:

  • Contact Information: such as your full name, phone number, and delivery address
  • Email Address: to confirm orders and provide service updates
  • Payment Information: such as details required to process your payment (billing address, payment card details)
  • Order Details: including flower choices, messages for bouquets, and preferred delivery times/dates
  • Correspondence: any communications you send us (such as queries or feedback)
  • Technical Data: such as your IP address, browser type, and other technical details collected through cookies or website analytics, where applicable

Lawful Basis for Processing Data

Under GDPR, personal data must be processed on a lawful basis. Flowers South Ruislip relies on the following legal grounds to collect and process your data:

  • Contractual Necessity: Most data is collected and used to enter into and fulfil your order or service contract with us.
  • Legal Obligation: Some processing is required for compliance with legal and financial regulations, such as record-keeping for tax purposes.
  • Legitimate Interests: We may use your contact details or feedback to improve our services, provided such use does not override your privacy rights.
  • Consent: Where required, for example for non-essential cookies or marketing communications, we request your explicit consent before collecting or using your information.

How We Use Your Personal Data

Your personal data is used for the following purposes:

  • To process and fulfil your flower and gift orders
  • To deliver goods to you or to designated recipients
  • To communicate with you about your order, including confirmations, reminders, and updates
  • To respond to your queries and provide customer support
  • To process payments and, if necessary, handle refunds
  • To comply with legal and regulatory obligations
  • To improve and personalise our services (where allowed by law)

Retention of Personal Data

We retain your personal data only for as long as is necessary to fulfil the purposes outlined above, or to comply with legal, regulatory, or accounting requirements. Typically, order-related data is stored for up to seven years to satisfy tax and business recordkeeping laws. When your data is no longer required, it will be securely deleted or anonymised.

Data Processors and Third Parties

Flowers South Ruislip may use trusted third-party service providers (data processors) to assist with payment processing, delivery logistics, website hosting, technical support, and analytics. All processors are selected for their ability to demonstrate GDPR compliance and are contractually required to safeguard your data and use it only as directed by us.

We do not sell your personal information or allow third parties to use it for their own marketing purposes. Your information may be disclosed if legally compelled to do so (for example, by law enforcement or tax authorities).

Data Security

We take data security seriously and employ appropriate technical and organisational measures to protect your personal information from accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. These safeguards may include:

  • Secure servers and encrypted storage
  • Limiting access to personal data to authorised staff and contractors only
  • Regular reviews of internal practises

Despite our efforts, no system can guarantee absolute security. We encourage customers to keep their order details and payment information private when communicating online.

Your Data Protection Rights

As a customer of Flowers South Ruislip, you have the following rights regarding your personal data:

  • Right of Access: You may request a copy of the personal data we hold about you.
  • Right to Rectification: You can ask us to correct inaccurate or incomplete data.
  • Right to Erasure: In certain cases, you may request that your data be erased, subject to retention obligations.
  • Right to Restrict Processing: You have the right to request the restriction of processing under specific circumstances.
  • Right to Data Portability: Where applicable, you can request your data in a machine-readable format for your use elsewhere.
  • Right to Object: You may object to certain types of processing, such as direct marketing at any time.
  • Right to Withdraw Consent: If we process your data based on consent, you have the right to withdraw this consent at any time.
  • Right to Lodge a Complaint: You have the right to complain to a data protection authority if you believe your rights have been infringed.

Children's Privacy

Our products and services are intended for adults. We do not knowingly collect personal data from children under the age of 16.

Policy Changes

This Privacy Policy may be updated from time to time to reflect changes in our operations or legal obligations. The most up-to-date version will be available on our website or by request. Significant changes will be communicated to customers where appropriate.

Contact and Queries

If you have any questions, requests, or complaints regarding this policy or your personal data, please contact Flowers South Ruislip using the details provided on our website or at our place of business. We are committed to responding to your requests and upholding your data rights.